design, build, play
design, build, play
A campaign site for authentic food all around the world.
Dishroots.com is a campaign site for authentic ethnic food.
It tells the story why I started the DishRoots company, our mission, and many stories around food. It also nurtures a community for foodies to talk about authentic taste and the stories behind them.
I designed the site in the hope to help people learn more about the brand of DishRoots, more culture and history behind authentic ethnic food all around the world.
Storytelling is probably the most exciting and rewarding part for me in this project.
I wrote the story, and worked with an illustrator to tell the story from another angle.
Every authentic ethnic dish has an unique story behind it. I worked with freelancers from all over the world to gather the stories, managed the logistics and packaged them into our platform.
Our community is open to anyone who appreciates authentic food and culture. If you are interested, please join us!