Dishroots 2.0 Pitch Deck

THE JOURNEY OF dishroots

rior to business school, I started a passion project to help foodies find authentic ethnic food and learn about the stories behind the food. I took this project to UCLA Anderson, and recruited four classmates with complementary skillsets, to continue to explore this business idea. After intensive research and market testing, we pivoted to Dishroots 2.0 - An online marketplace for handmade ethnic frozen food.