design, build, play
design, build, play
I founded DishRoots Inc. driven by my enthusiasm for authentic ethnic food, the culture and history behind the food, and my desire to create my own customer-facing product.
It took more than just an idea to make a product, not to mention to start a business.
In addition to intensive market research, I also did round of interviews with our potential users, partners and customers to learn about their needs and pain points, thus to identify opportunities for DishRoots.
I made personas based on the data collected from interviews.
Competitive analysis helped us better position our service among competitors from different dimensions.
From the rough sketches to lo-fi wireframe to polished mockup, then to interactive prototype, and now in the transformation from design to coding. It took a whole team’s effort.
As the leader of a remote team, I very much rely on great tools to herd the cats.